Imagine a world where gender made no difference.
A big challenge when it comes to gender diversity is our unconscious biases. We are wired to think a certain way, based on the world we grew up in. To achieve gender diversity, we need to confront and question our biases.
Because no matter how you identify, it shouldn’t make a difference to what you can achieve!
Made for international women's day.
Agency: CPB London
Creative Director: David Day
Designer: Matt Longley
PR: Trudi Harris
Managing Director: Helen James
Gold - Creative Circle 2022 Awards
Best Outdoor to Influence Positive Change Campaign
Bronze - Gerety Award 2022
Work for Good Cut