Women carry a heavier mental load, which makes them twice as likely to suffer extreme stress than men.
The campaign for ASICS NAGINO collection, is rooted in the breath. Contrasting the shortness of breath, the tightness of the chest in those stressed moments, with the controlled, rhythmic breaths of a workout.
Followed by the deep breath of release as the workout comes to an end. Finally relaxed. Head clear of thoughts.
This campaign is dedicated to women taking the time for themselves to exercise.
To let themselves catch a breath.
Agency: CPB London
Director: Amy Becker-Burnett
Produced by: Ginger Whippet Films
Photographer: Wendy Huynh